You’ve heard it as a joke, but even picking two can have unintended costs and consequences. For your marketplace it might be better to just pick one, and excel at it. After all when you call for a Fast plumber in the middle of the night to repair a broken water line, you don’t call for two more quotes. And when you need a delicate surgical procedure you wait for the Good doctor. And think of everyday branded items you buy because they are Cheap, and good enough.
Bob Kosobucki, Insyte Consultant
Bob specializes in helping companies strategize, plan and implement revenue growth. His areas of expertise include marketing, sales, product development, product management, product and process innovation and management for growth. To learn more click here.