Industrial Strength Selling: The Business Owner’s Guide to Leading a Successful Sales Team
September 26, 2024 | 11:00 AM - 1:00 PMThis workshop will explore the business owner/senior leadership roles and responsibilities to the sales process and help identify the path to building a successful team.
To truly serve customers at the highest level and fearlessly seek additional opportunities to expand business and revenue, sales skills must be tuned to a higher level.
• Do you understand your best fit with customers?
• Have you explored your customer’s business model to be able to speak to their larger objectives?
• Is your sales team prepared to present the most appropriate products/ services?
• Which markets do your customers serve and what are their plans for future growth?
Join us to explore:
• Knowing your key customers and their requirements.
• Identifying “best fit” customers and new products/market opportunities.
• Understanding your customer journey and touch points with your business.
• Correlating industry and market trends with sales objectives.
• Defining (and maintaining) your value proposition.
• Developing an annual sales forecast.
• Setting sales goals and individual plan numbers.
• Recruitment and retention of sales personnel.
• Assessing the sales pipeline and evaluating prospects.
• Establishing sales systems driven by data.
• Optimizing email, text and social media to improve sales performance.
About the Presenters:
Terry Cascioli, Executive Consultant, Marketing & Sales, Decision Associates
Bill Greenleaf, Executive Consultant, Marketing & Sales, Decision Associates
When & Where:
Thurs., September 26th
11:00 am - 1:00 pm
(Registration open at 10:30)
Northland Workforce Training Center
683 Northland Avenue
**Entrance E**
Buffalo, NY 14211
Cost:
$50.00 - Registration is Required
*Seating is Limited to Manufacturers
(Lunch will be provided)
Event Location
Venue
683 Northland Avenue, Buffalo, New York, 14211
